Core businesses become core for a reason: their business designs work–or worked. Eventually, all businesses require renovation. Sometimes, they require revolution. Some signs are obvious, like falling margins or shrinking market shares, though it could be that you’re just underperforming. What other factors might indicate you need a fundamental redesign? In our post on Fast Company on Friday, we describe four:
- Going “Back to Basics” doesn’t work … again.
- You’re in a cost war, and you’re not winning.
- Other companies like yours are already in trouble.
- Your business model might not be the one you think it is.


