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Iceland, back from the brink

by Wolcott and Lippitz on January 9, 2010

In our Fast Company post this week, Rob reports on his trip to Iceland last month with members of the Kellogg Innovation Network (KIN). The people of Iceland are coming together in the wake of the financial crash. Iceland has a long road ahead to pay down a debt equivalent to over 800% of GDP, but many Icelanders understand that the only good way out in the long run is to create substantial new value through innovation and entrepreneurship. We were impressed by the creativity and scope of entrepreneurial activity in this country of 320,000 people, and we’d like more people to know about Iceland’s exceptional story.

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