In our post at Fast Company this week, we explain the Advocate Model of Corporate Entrepreneurship, in which a designated group drives new business creation but is intentionally provided only a modest budget. As such, the Advocate Model is a counterintuitive form of corporate entrepreneurship. But in some corporate contexts, it works to have a group of evangelists and innovation experts facilitate new business creation in conjunction with business units, which must demonstrate their commitment to new business development by paying most of the bills.
This is the third of four posts covering, in turn, each of the four models of corporate entrepreneurship described in Grow From Within.
