Posts tagged as:
For those interested in trends in international innovation, here’s the podcast of an interview I did with the organizers of an Innovation Summit taking place at Chapman University later this month. The discussion is based on my work with the Kellogg Innovation Network (KIN), which brings together leaders from major companies that are fostering new business design, and with [...]
{ 0 comments }
Rob Wolcott is quoted in this businessweek article about faster, cheaper product development in India, “driven by scarce resources and attention to customers’ immediate needs, not their lifestyle wants.” This type of innovation, aimed at serving vast swaths of humanity with very low income, is not about just redesigning products to take out cost. In Chapter 6 [...]
{ 0 comments }
Creating Entrepreneurial Behavior within a Mature Company – Jim Blasingame's Small Business Advocate, November, 13, 2009.
True Marketing Doesn’t Just Sell the Story – Advertising Age, September 2, 2009.
Playing Well With Others – Wall Street Journal, June 22, 2009.
