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The Kellogg School of Management and the Kellogg Innovation Network (KIN) have been pivotal to our work in corporate entrepreneurship and innovation. In fact, we originally uncovered the demand for better solutions to new business creation within established firms from our KIN members, innovation executives at large global companies.
We’re quite pleased to report that the [...]
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Entrepreneurial innovation drives economic growth for individuals, corporations and society. Fortunate companies with a strong culture and tradition of innovation might achieve new business creation without a formal effort. But for most companies, taking an innovative vision to market is a process full of pitfalls, requiring explicit strategic direction and organizational adaptation.
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Creating Entrepreneurial Behavior within a Mature Company – Jim Blasingame's Small Business Advocate, November, 13, 2009.
True Marketing Doesn’t Just Sell the Story – Advertising Age, September 2, 2009.
Playing Well With Others – Wall Street Journal, June 22, 2009.
