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Press

Press Release: Corporate Entrepreneurship and Innovation Explored at More than 30 Global Companies Over Six Years

by Wolcott and Lippitz on November 1, 2009

FOR IMMEDIATE RELEASE
Corporate Entrepreneurship and Innovation Explored at More than 30 Global Companies Over Six Years of Research
NEW YORK, October 2 — new book by two leading experts on innovation explores some of the surprising new ways that large companies create innovative new businesses.

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Post image for To Achieve Top-Line Growth CMOs Must Design New Businesses

To Achieve Top-Line Growth CMOs Must Design New Businesses

by wolcott on September 2, 2009

As the global economy emerges from recession, the focus in the executive suite is already shifting from cost cutting to recovering top-line growth. What role can the CMO play? If the CMO is truly to be a growth champion for the corporation, she or he can’t simply rely on traditional marketing and brand-building techniques.

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Post image for Playing Well With Others: How to Improve the Relationship Between the Marketing and R&D Departments—and Increase the Chance of Coming Up with Successful New Products

Playing Well With Others: How to Improve the Relationship Between the Marketing and R&D Departments—and Increase the Chance of Coming Up with Successful New Products

by wolcott on June 22, 2009

Why can’t marketing and research and development play nice?
Both functions are essential to developing successful new products. But the two departments don’t get along nearly as well as senior management thinks.

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Post image for Podcast: The Key to Corporate Longevity

Podcast: The Key to Corporate Longevity

by wolcott on May 12, 2009

Business Week Innovation of the Week: Innovative products and services will take a company only so far.  Wolcott counsels corporations to create offshoot businesses, too.

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